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We do things the improper way for the proper results, because we care. We care about there being fewer shitty brands in this world. We care about your brand doing something great. We care about not following the rules. Why? Because our work is about truth, it’s about information, it’s about visual justice. Submit at your own disgression.

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Brand Identity

Project Info

2021

The Gig

With over 10 years experience as a brow specialist, founder Kristiina struggled to find a product line that would compliment all her clients complexions and hair colours. This inspired her to create an inclusive, and highly effective range of eyebrow products.

The Game

Akiila was born to invoke confidence. Empowering people to express who they are and celebrate what makes them unique.

The Play

Strategy
Naming
Brand Identity
Visual Identity
Creative Direction
Print Rollout
Digital Rollout
Social Strategy
White business cards designed for Akiila
White framed image of 3 women looking at camera
3 women photographed when holding Akiila products
Brown and white tear away packaging revealing the words Hey girl, you got a killer brow
Woman holding Akiila products winking
Woman holding Akiila products smiling
3 phone screen images showcasing Akiila's social media design
Off white Akiila packaging photograhed on brown background
THE END. WHAT'S NEXT?
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