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We do things the improper way for the proper results, because we care. We care about there being fewer shitty brands in this world. We care about your brand doing something great. We care about not following the rules. Why? Because our work is about truth, it’s about information, it’s about visual justice. Submit at your own disgression.

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Brand Identity

Project Info

2020

The Gig

Well, clients like this don't hit our inbox everyday, that isn’t spam anyway. Not sure why we keep getting those emails? Never once did we think the opportunity to rebrand a brothel would come across our desk. So naturally, we jumped at the chance to create for this heavily under-served but regularly enjoyed industry. It was truly our pleasure.

The Game

Make it classy, sprinkle some humour, and have a good time - because that's what it's all about, right?

The Play

Strategy
Naming
Brand Identity
Visual Identity
Creative Direction
Print Rollout
Digital Rollout
Social Strategy
Gold typography on green background
A girl covering herself with a Pentagon Grand flyer
Pentagon Grand red logomark on pink background
Femaie hands wearing pink fluffy handcuffs holding a green call me card
From a Japanese whiskey bar, to a record store, and even an international airline — our wishlist includes a bunch of industries we would love to work on. However, never once did we ever think we would have the opportunity to rebrand a brothel.
A girl pulling a call card out of the top of her knee high stockings
A girl in lingerie holding a call card in the top of her knee high stockings
Girl with pink background
Brand photography of girl looking in mirror with call me written in lipstick
Brand photography of 2 girls licking lollipop
Pentagon Grand pink and green call cards photographed with pink fluffy handcuffs
Green flyer design photographed with pink fluffy handcuffs
Custom branded match boxes photographed with a vintage ashtray
To help get into the theme of our Pentagon Grand branding project, we made a studio mix to help set the mood during the design process. Introducing the sexiest playlist you’ve never heard.
Pentagon Grand vinyl cover design
Pentagon Grand red vinyl cover design
Pentagon Grand vinyl cover brochure design and tracklist
Happy endings in gold typography on green background
THE END. WHAT'S NEXT?
View work

Saski

2021

The Thirty Two

2021

Sans Law

2021
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By appointment only scrolling text
40/40 Creative® is a branding and design studio based in Gold Coast, Australia. This is the part where we throw around some words for SEO — branding agency, rebrand, marketing, strategy, print, digital, advertising, etc. blah blah blah.
Your favourite designer’s favourite design studio — Since 2012.
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