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We do things the improper way for the proper results, because we care. We care about there being fewer shitty brands in this world. We care about your brand doing something great. We care about not following the rules. Why? Because our work is about truth, it’s about information, it’s about visual justice. Submit at your own disgression.

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Campaign

Project Info

2021

The Gig

Create a fun visual campaign to help draw pre-Christmas customers in-store and online.

The Game

A witty campaign that focused on bad gift buyers - by educating Christmas shoppers on the art of great gift giving. Lousy gifts can be relationship land mines wrapped in a festive bow, so we decided to give our terrible gifters a helping hand this festive season.

The Play

Strategy
Naming
Brand Identity
Visual Identity
Creative Direction
Print Rollout
Digital Rollout
Social Strategy
A background texture of an illustrated brick wall and red gradient overlayed
Bad gifters are an unfortunate reality, and this year we wanted to help them by asking friends and family to call them out. When shopping at Platypus, there are no wrong gifts, just wrong shoe sizes.
Cartoon illustration asset suite for Platypus' Kicksmas campaign
Illustration and campaign visuals for Platypus' Kicksmas campaign used for social media engagement
Illustration and campaign visuals for Platypus' Kicksmas campaign used for social media engagement
Visual merchandising and digital screen design for Platypus' Kicksmas campaign
Visual merchandising and digital screen design for Platypus' Kicksmas campaign
A photo of the fascade of a Platypus store with the Kicksmas campaign visuals on a digital screen and window decals
A photo of the gift-wrapping station designed for Platypus' Kicksmas campaign
A photograph of Platypus' Kicksmas campaign visual identity on the instore screens
An instore shoe wall incorporating the design for Platypus' Kicksmas campaign
A photograph of Platypus' Kicksmas campaign visual identity featured on a shoe wall
A window decal design promotion of a cartoon gingerbread man in a shoe for Platypus' Kicksmas campaign
A photograph of Platypus' Kicksmas campaign visual identity on the instore screens
Using a short animated film and some quirky Christmas characters, we delivered a succinct campaign concept to help guide shoppers on how to give the best gift of all — Sneakers.
Animated sketches for Platypus' Kicksmas campaign
Animated sketches for Platypus' Kicksmas campaign
Animated sketches for Platypus' Kicksmas campaign
Animation on phone for Platypus' Kicksmas campaign
4 swingtags featuring illustrations by InkBoy for Platypus' Kicksmas campaign
4 storyboard frames for Platypus' Kicksmas campaign video
4 storyboard frames for Platypus' Kicksmas campaign video
4 storyboard frames for Platypus' Kicksmas campaign video
4 storyboard frames for Platypus' Kicksmas campaign video
4 storyboard frames for Platypus' Kicksmas campaign video
THE END. WHAT'S NEXT?
View work

Golden Shores

2022

MyPayNow

2021

40/40

2020
By appointment only scrolling text
By appointment only scrolling text
By appointment only scrolling text
By appointment only scrolling text
40/40 Creative® is a branding and design studio based in Gold Coast, Australia. This is the part where we throw around some words for SEO — branding agency, rebrand, marketing, strategy, print, digital, advertising, etc. blah blah blah.
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