Project Planner
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Project Planner


We do things the improper way for the proper results, because we care. We care about there being fewer shitty brands in this world. We care about your brand doing something great. We care about not following the rules. Why? Because our work is about truth, it’s about information, it’s about visual justice. Submit at your own disgression.

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Brand Identity

Project Info


The Gig

Jon and Oliver (the directors of Chapter Two) had been in the property development industry long enough to notice a concerning pattern; a churn and burn mentality. This deeply concerned the boys, as they believed in creating properties that would stay special forever.

The Game

In our workshops, we uncovered that purchasing a property always marked a significant milestone or ‘chapter’ in someone's life. So, we created a brand and name that focused on their clientele's life story. For some, a new property marked the start of a family, for some it was the start of their retirement. Whatever the reason was, Chapter Two believes there is always more to be gained and more to be written in the ‘life story’ of their clients.

The Play

Brand Identity
Visual Identity
Creative Direction
Print Rollout
Digital Rollout
Social Strategy
Chapter Two branding and imagery on construction site hoarding
2 custom printed grey mailing tubes with Chapter Two labels on them in blue, green, and pink
The sales suite of high quality linen cover books published for Chapter Two
Preview of Chapter Two's social media design on 3 phones side by side
Screenshot of Chapter Two website photographed on an iPad screen
Chapter Two embroidery on grey button up shirt
A group shot of the staff at Chapter Two
Chapter Two hoarding signage on street
Chapter Two branding on black paper
View work