iStrap boasts the world’s largest range of Apple Watch straps. Any colour you can imagine, they have it. It was our job to bring their rainbow treasure trove to life.
Being an e-commerce business, iStrap's website was at the forefront of every decision we made throughout the branding process.
With so many options available, allowing users to easily search and filter their products became priority number one. We created a UI/UX system that would allow users to not only shop by colour, material and style, but also by occasion. For example, you might be in the market for a watch strap suitable for exercise, or work, or your cousin’s bar mitzvah. Whatever the occasion, you could find a watch strap in seconds.
With so many options available, allowing users to easily search and filter their products became priority number one. We created a UI/UX system that would allow users to not only shop by colour, material and style, but also by occasion. For example, you might be in the market for a watch strap suitable for exercise, or work, or your cousin’s bar mitzvah. Whatever the occasion, you could find a watch strap in seconds.
To inject some personality and fun into the shopping experience, we gave each watch strap colour its own name. Now you could shop everything from Tequila Sunrise all the way to Queasy Green.
