iStrap boasts the largest range of Apple Watch bands in the world. Wanting to build greater brand loyalty with their customers, we were tasked with refreshing their brand identity and refining their online presence.
You don’t wear the same pair of shoes for every activity or occasion in your life. We wanted consumers to start thinking the same way about their Apple Watch. We encouraged iStrap’s customers to ‘switch thing up,’ and to choose a band colour that was as unique as they were. Whether that was ‘Cranberry Red,’ or ‘Zombie Green.’