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We do things the improper way for the proper results, because we care. We care about there being fewer shitty brands in this world. We care about your brand doing something great. We care about not following the rules. Why? Because our work is about truth, it’s about information, it’s about visual justice. Submit at your own disgression.

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Brand Identity

Project Info


The Gig

Oasis wanted to position themselves as the industry leaders in the Gold Coast dentistry scene. They pride themselves in premium and professional service.

The Game

Brand identity development for established dentistry group Oasis Dental. The objective was to position the brand with a professional and premium feel that would be applied across all three practice locations on the Gold Coast. Our branding elements were to be scalable so it could be constructed into the environment and fit-out of each building.

The Play

Brand Identity
Visual Identity
Creative Direction
Print Rollout
Digital Rollout
Social Strategy
The entrance to the Oasis Dental studio
Business card designs for Oasis Dental
Oasis Dental notepad photographed on black background
A photo of 4 Oasis Dental brochures fanned out photographed on a black background
A photo of the Oasis Dental facade
2 Oasis dental flyer designs on black background
A photo of the external feature wall at Oasis Dental that incorporates the tooth logo into the wall design
View work