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Project Planner


We do things the improper way for the proper results, because we care. We care about there being fewer shitty brands in this world. We care about your brand doing something great. We care about not following the rules. Why? Because our work is about truth, it’s about information, it’s about visual justice. Submit at your own disgression.

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Brand Identity

Project Info


The Gig

Man’s oldest (and best) friend didn’t evolve to be sustained by today’s gruel style pet-food. Recognising this, Whooch wanted to launch a more natural and nutritious alternative.

The Game

If they’re a good pooch, they deserve Whooch. We decided to position Whooch as a natural, superior alternative to their large commercial competitors. The idea was pet-food, ‘the way nature intended.’

The Play

Brand Identity
Visual Identity
Creative Direction
Print Rollout
Digital Rollout
Social Strategy
Made with all natural ingredients and nothing artificial, Whooch creates single-source protein products. The kind of nutrition your canine has actually evolved to eat; not the tinned gruel their competitors are dishing up.
Positioning Whooch as the pet-food ‘nature intended,’ we created packaging and marketing materials that differentiated the brand from their traditional, tinned competitors.

Every touchpoint was designed to communicate that Whooch is the superior, more natural product for your best friend.
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