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DISCLAIMER: READ BEFORE SUBMITTING

We do things the improper way for the proper results, because we care. We care about there being fewer shitty brands in this world. We care about your brand doing something great. We care about not following the rules. Why? Because our work is about truth, it’s about information, it’s about visual justice. Submit at your own disgression.

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Project Info

2018

The Gig

We designed the second book by our good friend and 40/40 photographer, Tim Caraco.

The Game

The second edition of Freedom Machines explores Tim’s adventures of choppers and landscape photography throughout the UK, Japan and USA.

The Play

Strategy
Naming
Brand Identity
Visual Identity
Creative Direction
Print Rollout
Digital Rollout
Social Strategy
A photo of the Freedom Machine book photographed in a vintage inspired mechanic workshop
Tim worked tirelessly with his camera in order to bring people together with his imagery. His passion for motorcycles put him at the forefront of his peers, and firmly engrained him into the minds of the masses.

– Thrills
A photo of the Freedom Machine book photographed in a vintage inspired mechanic workshop
A photo of the Freedom Machine book photographed in a vintage inspired mechanic workshop
An internal yellow spread from the Freedom Machine book with images of Tim's trip
An internal spread from the Freedom Machine book with photos from Tim's trip
An internal yellow typographic spread from the Freedom Machine book
An internal spread from the Freedom Machine book
A photo of the Freedom Machine book photographed in a vintage inspired mechanic workshop
A photo of the Freedom Machine book shot on a red couch
THE END. WHAT'S NEXT?
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