Opening their store in the quaint but buzzing hospitality precinct of Nobby's Beach, owners Joe, Natalie and Lola (their cute curly haired puppy) wanted to create a space to specifically serve their community. Being a small, independently run store, Somm is passionate about finding and sharing lesser known (but amazing tasting) local wines. This philosophy even extended to all parts of the brand, using locally sourced and sustainable materials where and whenever possible.

Before diving into the brand, a vigorous wine tasting session was conducted to get the creative juices flowing. In the name of research, of course. Being able to experience Joe's sommelier knowledge and passion first-hand was integral to shaping the brand. It's hard work, but someone's gotta do it.