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Project Planner


We do things the improper way for the proper results, because we care. We care about there being fewer shitty brands in this world. We care about your brand doing something great. We care about not following the rules. Why? Because our work is about truth, it’s about information, it’s about visual justice. Submit at your own disgression.

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Brand Identity

Project Info


The Gig

Usually when someone from security taps us on the shoulder, they don’t have good news. This time though, we were pleasantly surprised.

The Game

NSP (National Security Provider) operates within Australia offering a wide range of private security services focusing on people, properties and facilities. We were asked to create a unique identity that showcases the strength, power and professionalism of the organisation.

The Play

Brand Identity
Visual Identity
Creative Direction
Print Rollout
Digital Rollout
Social Strategy
White NSP abbreviated logo on black background
Blacker than an FBI Chevrolet Suburban and as gangsta as Biggie himself, NSP’s identity was designed to fit perfectly between the two worlds. The identity is badass with a touch of class. Something not to be messed with, but also be fully trusted and respected.
Zoomed out shot of the black business cards on grey background
Black business cards photographed on grey background
NSP black business card leaning up against neatly stacked bullets on a grey background
Black NSP business cards photographed with pile of bullets
Hand holding custom made black NSP carry case
Custom made NSP business card carry case with metal business cards inside
Black foiled NSP logo on black stock
NSP business cards printed with black foil on black card photographed in a pile of bullets
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