Law Firms generally speaking, don't like it when you break the rules. This compliance has perpetuated a certain way of looking and talking within the industry. For our client, Sayad Sahinovic, this played out and predictable style that didn't connect with their young team at all.
Develop a brand that 'broke the shackles' in a tired and stuffy industry, while still portraying a high level of professionalism and trust. Our brand and naming strategy laid the foundation for a brand that looked to actually be engaging, and not speak from a high horse. By ignoring the pretense set in the industry, we created a brand that would stand out, and ultimately stay front-of-mind should our target market ever find themselves in (alleged) trouble.