Richard Silipo, the founder of Silipo Coffee, has been a prominent figure in the coffee scene since '94, particularly on the Gold Coast. Yet, despite the brands deep Italian roots, the existing identity was starting to feel outdated in comparison to the new kids in town.

We wanted to very gently break the mould of the Italian rooted brand, and re-introduce it in a way that still felt authentic and manageable by the long-time owner. We wanted to create something that felt fresh and belonged in today’s world, without forcing too much onto the client. Simple. Stylish. Memorable.