Traditionally, a visit to the dentist is a dreaded experience. For most of us, it is a mundane, chore-like activity, and for 1 in 6 Australian adults, going to the dentist causes genuine fear and anxiety. It was our job to turn a notoriously disliked and boring experience into something that was actually looked forward to.
We created a brand and space that completely repositioned dentistry as a rewarding and indulgent experience. The Thirty Two is a dental experience that truly made you smile.