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Project Planner


We do things the improper way for the proper results, because we care. We care about there being fewer shitty brands in this world. We care about your brand doing something great. We care about not following the rules. Why? Because our work is about truth, it’s about information, it’s about visual justice. Submit at your own disgression.

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Project Info


The Gig

We were tasked with creating an activation and campaign that promoted the launch of the new Gold Coast UNIQLO store at Pacific Fair. The objective was to celebrate art and fashion for the arrival of the Japanese clothing giant’s upcoming release of their widely anticipated collaboration with American artist KAWS.

The Game

We built an activation around Secret Walls; also known as the "Fight Club" of the art scene where teams of illustrators and graffiti artists would battle. An experience that connects the audience to the artist as they watch them freestyle on a large piece before their eyes. UNIQLO would be the major sponsor to a sold out crowd with a ton of giveaways and heavy promotion which served towards the youth culture and underground art scene.

The Play

Brand Identity
Visual Identity
Creative Direction
Print Rollout
Digital Rollout
Social Strategy
Wristbands for the UNIQLO x Secret Walls event shot on a black background
A female MC talking to the crowd at the UNIQLO x Secret Walls event
A photo of someone drawing on a UNIQLO x Secret Walls white tshirt
Promo poster designs for UNIQLO x Secret Walls event
A photo of a tshirt wrapped in plastic packaging with tags and labels for UNIQLO x Secret Walls event
A photo of a black and white Kaws x Snoopy tshirt for UNIQLO shot on a black background
A photo of 3 guys wear UNIQLO x Secret Walls tshirts, standing around talking
A closeup photo of the printed tickets to UNIQLO x Secret Walls event with holographic print effect
View work