UNLCKD is a prize platform for the modern collector. Each week, members are in with the chance to win highly sought after pieces of pop-culture. Ultra-valuable rarities like, first edition Pokémon cards, comic books, sneakers, sports memorabilia, that sort of thing.
The sort of prizes that are near impossible to get your hands on.
The sort of prizes that are near impossible to get your hands on.
Along with the brand, a physical activation we called ‘The Vault,’ was also conceived. The set provided the perfect backdrop for the brand’s marketing and social media promotion, serving as a valuable point of recognition for viewers.
The key and central touchpoint of the UNLCKD platform was the website. The website needed to effectively showcase prize draws and countdowns, as well as house e-commerce capabilities for memberships.
Along with the website design, 4040 also devised the UI/UX of the consumer journey.
Along with the website design, 4040 also devised the UI/UX of the consumer journey.
To grow the membership base, weekly countdowns and giveaways were heavily promoted through social media. 4040 was responsible for the production and promotion of all advertising material.
